Branding for small businesses - a luxury or necessity?

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I read an article recently which said that branding is a luxury for small businesses

I quote:

"So many of my company’s clients want to brand themselves–to be known in a sea of competitors as the best. And while this is certainly possible, it takes deep pockets and lots of time — something most small businesses don’t have.

And so I say that branding is a luxury…

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How to Get Your App Into the Apple App Store

Reblogged from Betabeat:

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You might think that the only thing standing between your brilliant idea for an iPhone app and a sweet little beachfront shack on the South Fork is a little technological know-how.

Hang on, hoss. Take off the fingerless programming gloves. Set that Red Bull down. Oh you already opened it? Well you might as well drink it if it’s already open.

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Ok, I was just kidding.

I don’t really like my “new” logo, so it is back to my old and and I am going to try to revamp it.  I am currently taking a Studio Maintenance class and am learning a lot about self-branding and understand myself as a designer.  We have to come up with a personal logo and I went with using the old one, this helped me come up with a better meaning of what the logo mean.

-I used the brackets because when brackets are used, they are used clarify and emphasize certain words in a sentence. I interpreted that to mean Sarah decker: graphic design will help clarify and bring emphasis to a clients’ vision.) 

-I also came up with another symbol, but to be honest, it is completely random and I don’t really have a great meaning behind it except the fact that I think it looks good.  A good design has a good concept and is balanced with a well thought out design, and for the second logo, I don’t think I really accomplished that.  The way I created the logo was using “{” symbol and a circle and combined the two using the minus from pathfinder command. 

 

Image

New personal logo and website! What do you think? Still working on the site

New personal logo and website! What do you think?  Still working on the site.Here is the link :  http://sarahdecker.weebly.com/

- I wanted to just have my name rather than considering myself a “company” like it was with the Sarah Designs.  Having Sarah Decker- Graphic Design, it’ll allow me to use that on a portfolio with out having to change the brand back and forth with Sarah Designs.

NEW:

OLD: